Whilst speaking to a few friends about Uber in Glasgow yesterday the main term that they often mentioned was “social media advertising”.
Now these friends shall remain nameless for their own protection from other social media aficionados ;)
As we all know, it’s bad to think of Social Media in terms of Advertising because the term Advertising as we know it is derived from traditional advertising and the paradigm that goes along with it. This paradigm has existed for so long as a ‘one to many, broadcast style’ approach of ‘buy our products and services’ but now it is consumers…people that have the real power when it comes to social media, and this ‘power’ must be respected by businesses, companies and organisations. The one to many paradigm must change to ‘one to a few’, even a ‘one to one’ style of engagement. This has to be embedded at the heart and become the real ethos of any social media strategy or plan otherwise the real benefits of social media will never be realised.
So…what do you think when you hear ‘social media’?